Finally, the holiday season has arrived! Despite a successful Thanksgiving week for some brands, consumers aren’t quite ready to put their wallets away just yet. Boxing Day is one of the key dates that retailers can use to hit their target revenue numbers during the goldmine of sales opportunities that remain in December.
What is Black Friday Boxing Gloves Day Deals, and how can marketers take advantage of the post-holiday market? Here are four important lessons you can apply to the worldwide holiday extravaganza from Black Friday and Cyber Monday.
Black Friday and Boxing Day sales are anticipated all year long by consumers. Many people take advantage of the sales to finish their holiday shopping or even treat themselves to something expensive. The shopping events we’ve grown to love will unquestionably look different due to the ongoing pandemic, just like everything else this year. Customers in some stores have already been informed of what to expect on Black Friday; we can anticipate the same changes being made on Boxing Day.
Here, we’ll look more closely at the variations between Black Friday and Boxing Day this year and some tips for maximizing your savings while you shop the sales.
Black Friday Popularity Grows Online
You won’t have to wait for Cyber Monday sales to benefit from discounts while lounging in the comfort of your own home. Most Black Friday sales are likely to be offered online this year.
Deals Will Start Earlier And Lasts Longer
Have you ever spent hours standing in line outside Best Buy, hoping to be the first to get a deal on a gadget? In fact, a lot of stores have chosen to extend Black Friday into a month-long celebration. For instance, this month, Walmart is holding numerous in-store and online sales events.
With the growth of online shopping, retailers have begun Black Friday promotions earlier than usual. Sales events were already starting earlier and earlier each year. While Best Buy’s online Boxing Day deals are scheduled to start on December 24th, their online Black Friday deals began on October 29th. As a result, we can anticipate longer sales between the two shopping occasions.
Flash sales will become standard
E-commerce ruled this Black Friday and Cyber Monday as customers chose to shop from the comfort and security of their homes. Online sales in 2018 reached a record $7.4 billion, but in 2019 they increased by 21.6% to a record $9 billion. We can confidently predict that this new digital behavior will be here to stay.
Retailers will probably take advantage of this consumer preference for online shopping on Boxing Day and create a deluge of promotional offers. Customers are so used to researching their purchases and comparing prices that if brands aren’t providing the best value, they’ll miss out. This is where things get a little tricky.
To compete with other retailers, you’ll want to:
- Prepare a variety of offers, such as doorbusters, limited-time freebies, and discounts that become available once customers reach a certain spending threshold.
- Create customized sales-focused messages based on the profiles of your customers.
- Stress the limited availability of your products and the time-sensitive nature of this one-day sale.
Shipping Is Always Free
For 49% of shoppers this year, free shipping was the deciding factor in their purchase. No longer a bonus perk, free shipping is now a prerequisite.
Don’t skimp on your fulfillment procedures in light of the record number of packages being shipped around the world:
- Pose a minimum order requirement for free shipping to offset the increased shipping costs set by delivery providers.
- For those pressed-for-time customers who require their purchases immediately, provide expedited shipping options.
- A global header that alerts customers of delays can be used to establish expectations for delivery times.
The Best Ways to Shop on Black Friday and Boxing Day
Don’t worry if you’re already feeling stressed out about your holiday spending budget for this year. Whether you shop in person or online, we can suggest a few strategies to help you save more.
Signing up for newsletters from stores like Infinitude Fight where you frequently shop is a quick way to stay on top of Black Friday and Boxing Day deals. In this manner, you will be the first to learn about exclusive deals, and you can seize the first chance to purchase the most sought-after items before they sell out. Next, ensure your credit card is reliable so you can shop online. Find a credit card with good cash-back rewards, affordable annual fees, and extra benefits like price protection. You should consider using apps in addition to cards to get instant cash back on your holiday shopping. When you shop online or in-store at merchants and others using the Ampli app, you’ll receive 1–10% cash back. You can earn cash back that will be deposited into your bank account for free by simply connecting your card to the service.
Wrapping it Up
This year, consumers had to make a lot of sacrifices to maintain their safety. Shopping is not any different on holidays like Black Friday and Boxing Day. Choose curbside pickup, abide by the safety precautions in the store, go shopping early to beat the crowds, and shop online to avoid them whenever possible.
Stay safe and have a good time no matter when or where you decide to shop this year. Our advice can help sweeten the deals.